A late wine critic, Jerry Mead, once said,
60 percent of wine sales are based on that ever-elusive air around the bottle.
Mead was referring to the way wines are packaged and the power that the packaging has over a consumer’s purchase.
The primary goal of this survey is to provide new premium Winery Company with branding information that is going to standout and attract consumers. The secondary goal is to understand the creation of a wine label that is capable of narrating or telling a story about the wine on a 3.5”x5” palate.
View the Winery Survey 2016 results below: